Scarlett & Ameera ecommerce storefront shown on a laptop mockup in warm, natural light.

Overview

What this work looks like

We design ecommerce experiences for brands who refuse to look like everyone else. The product is the hero, the story carries the cart, and the back-end is something your team can actually run.

Southpaw Stitches ecommerce storefront shown across desktop, mobile, product card, and cart UI.

What's included

Deliverables

  • Information architecture and PDP/PLP system
  • Storefront design with editorial modules
  • Theme build on Shopify or headless stack
  • Checkout and post-purchase optimization
  • Analytics, tracking, and merch handoff
Oak Theory deliverables kit shown as a branded cardboard box with acorns.

How we work

Our process

Optum Store mobile pharmacy app mockup resting on a surface scattered with UX wireframes and design drafts.

We start with a working session to understand your goals, audience, and constraints — so every recommendation traces back to a real outcome.

  • Stakeholder interviews
  • Competitive landscape
  • Goals & success metrics

We translate inputs into a tight brief and a clear direction. You leave this phase knowing exactly what we're making and why it will work.

  • Working brief
  • Direction & references
  • Scope & timeline

We build in tight iterations, share work early, and hand over assets and documentation your team can run with.

  • Iterative reviews
  • Final deliverables
  • Handoff & enablement
We ship in weeks, not quarters — and hand you work your team can keep building on.

Selected work

A closer look

FAQ

Common questions

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