Recruitment campaigns
Campaign work built for the specific audiences your year depends on — prospective students, parents, transfers, and graduate applicants.
University marketing for a more competitive year.
Strategy, brand systems, and web design for universities and education institutions — recruitment campaigns that land and platforms that hold the whole institution together.
Overview
A university isn't one brand. It's dozens of them, and the website is where they either cohere or collide.
We partner with institutions on the moments that matter — recruitment campaigns, program launches, brand systems, and the websites that hold the whole story together.
Our process is built for the reality of higher ed: many stakeholders, distributed editors, and a governance model that has to keep working after the launch announcement.
Oak Theory — higher education practice
What we bring
How we approach higher ed
Brand systems
Identity systems that flex across schools, institutes, and programs without letting the parent brand dissolve into a hundred variations.
Websites at university scale
Platforms designed for the editorial complexity of a real institution: hundreds of editors, thousands of pages, one coherent experience.
Stakeholder-proof process
Structured workshops, clear decision records, and phased reviews so deans, comms, and IT all land in the same place before build.
WCAG 2.2 AAAccessibility baseline
WOSBCertified studio
R1 partnersResearch institutions
10–20 wksDiscovery to launch
Questions
The things teamsask us first
Planning a campaign
or a campus-wide redesign?
Tell us about your institution and the cycle you're planning for — we'll come back within one business day with a path from discovery to launch.
University marketing & web design
Start a project