The Journal
Essays and notes on branding, product design, AI, and the business of running a studio. Originally published on Under the Oak.
Your AI Did Good. Here’s What to Bring to the Table Next.
AI should support you, not direct you.
The Quiet Power of Nonprofits in an Age of Distrust
Why are nonprofits among the most trusted institutions in America today? In today’s world where public confidence in…
Episode 04: Nonprofit Marketing in 2025 (What’s Working?)
Listen to the episode on Spotify or Apple. In this episode of Studio Hours, Hannah speaks directly to…
Episode 01: You Don’t Need a Brand Yet, You Need a Story
🎧 Listen on Spotify, Apple, or YouTube Most founders think branding starts with logos and visuals. In this…
Nonprofit Marketing Strategies for 2025–2026: Email, Video, and Microsites That Drive Giving
Discover the top nonprofit trends for 2025–2026. Learn how CEOs and marketing leaders can use email, video, and microsites to deepen donor engagement in today’s climate.
Is to be Human, to Make Mistakes?
In a world of flawless machine outputs, does imperfection become a form of trust? Looking to nature to remind us of what makes us human in the age of AI.
Top University Marketing Trends to Watch in 2025: Engaging Gen Z Students
Discover university marketing trends that uses higher education web design, social media strategies, and student engagement tools to attract Gen Z students in 2025.
How to Align Design Teams with Brand Guidelines and Drive Brand Consistency
Drive brand consistency by transforming fragmented design processes with pattern libraries and clear guidelines that align teams across digital touchpoints.
The Role of AI in Design: Our Agency’s Partner in Creative Innovation
AI in design enhances our creative process, combining human expertise with technological precision to deliver faster, smarter solutions while maintaining authenticity in every project.
Brand Names That Translate Across Boundaries
In our socially conscious era, choosing a brand name demands a keen awareness of cultural sensitivity; failure to do so can swiftly derail even the most meticulously planned products. Here is our insight into how culturally diverse creative teams can make brand names blunder-free, unique, and truly expressive—and how we did it for the legendary online dating company Match Group.
The 2 Highest Impact Tools Small Businesses can Use to Simplify Success with AI
By now, it’s become obvious: AI isn’t just a buzzword; it’s a game-changer that can reduce costs and boost profits. For small businesses, finding out how to leverage AI without feeling overwhelmed can be a challenge—but we’ve got your back.
What Is Product Design And Why Does It Matter?
Understanding the basics of product design is one of the most effective ways to work more efficiently in the digital environment. It helps you deliver user-friendly products that result in happy customers.
How Companies Turned the Coronavirus Pandemic Into an Opportunity
With an economy fuelled by human interaction, many businesses suffered from the social-distancing guidelines necessitated by the coronavirus pandemic.
Launching a company during a global pandemic
The pandemic was still somewhat of a background noise in our daily lives. The gravity of the virus didn’t start to feel real until hospitalization numbers started climbing in our beloved home of New York.
How Being Myself Earned Me a Position on OAK THEORY’s Team
Walking away from my job interview with OAK THEORY’s co-founders, Hannah Ryu and Veronica Shelton, I couldn’t escape the echo of one insightful statement that left me both insulted and blushing; “We don’t want you for your skills, we want you for your brain.”
3 Tips to Optimize Working With Clients Remotely
The coronavirus pandemic has shifted many offices to an online workspace. Even once the pandemic is over, one in six workers employees “is projected to continue working from home or co-working at least two days a week.”
Every article lives on Under the Oak, our writing publication.