Oak Theory teamed up with 800 Cash Today to create a one-stop shop for lead generation for buying and selling homes.
Quick answer
Oak Theory is a web design, development, and branding studio that built the brand identity, website, and web application for 800 Cash Today, a lead generation platform helping homeowners sell their property quickly and transparently. The engagement included a discovery workshop, branding, landing pages, web application design, responsive web design, and marketing materials — resulting in a platform that has generated seller leads daily across the US since launch.
About
800 Cash Today's mission is to assist homeowners in selling their property quickly and seamlessly with complete transparency. The client's team came to Oak Theory to revamp their branding and create an easy-to-navigate website and web application to attract new leads and convert browsers.
Oak Theory teamed up with 800 Cash Today to create a one-stop shop for lead generation for buying and selling homes — one brand system carried across a marketing site, a seller-and-buyer web application, and the promotional material around both.
The challenge
Competing against many other cash-for-home marketplaces, Oak Theory wanted 800 Cash Today to stand out in the best way possible: by staying simple. We conducted competitor research and found that many competitors relied on loud graphics and illustrations.
Through user research, we learned that the target customer wanted to feel trust when it came to dealing with selling and buying their homes. We kept this at the center of our design, focusing on simplicity, easy-to-follow content structure, and illustrations to offset what could otherwise feel like lengthy information.
What we did
Exact, detailed, specific, and efficient — one cannot ask for a more well-run operation.
Competitor research showed a category leaning on loud graphics and busy illustration. User research pointed the other way: the target customer wanted to feel trust when dealing with selling and buying their home.
We kept that at the center of the design — a restrained palette, clear typographic hierarchy, and friendly illustration used sparingly to offset what could otherwise feel like lengthy information.
Filling in fields with personal information online can feel more like a chore than a simple process. Oak Theory wanted this step to be as seamless and intuitive as possible for lead customers submitting their information.
We did this by breaking the fields into categories and designing a progress bar to gamify what is typically a mundane step — helping the customer reach completion, and the business reach conversion.
With most browsers spending less than 7 seconds on a site before bouncing, Oak Theory created multiple sections and subsections of a page to keep the site easy to navigate despite its heavy content.
Accompanying icons, illustrations, and toggle systems made it easy and enjoyable for the reader to journey down the page rather than stall on a wall of text.
Selected work
FAQ
Browsers become customers when the path is obvious.Whether you need a full brand identity, a web application, or both — let's talk through what that could look like for your business.
Contact us