Masa: Rebuilding a Decentralized Finance Platform's Brand and Website Around Its Users
How Oak Theory partnered with Masa's team to elevate their brand identity and redesign their website around what their target audience actually needed.
Market Research, Branding, UX Design, UI Design, Design System
Quick answer
Oak Theory is a web design, development, and branding studio that partnered with Masa, a decentralized financial data platform, to redesign their website and elevate their brand identity. The engagement included market research, branding, UX design, UI design, and design system creation, with Oak Theory working as an embedded design extension of Masa's internal team.
About
A decentralized finance platform, redesigned around its users.
Masa is a decentralized financial data platform that lets people link, manage, and track both traditional and cryptocurrency accounts to build a non-fungible credit report — giving users access to credit through fully on-chain services.
Participating as a design extension of Masa's team, Oak Theory was tasked with revamping their outdated website by hyper-focusing on their primary target audience's needs. In the same initiative, we elevated Masa's existing brand with updated font styles, color palettes, and illustrations.
In a startup environment, fluid communication was essential. Weekly standing meetings gave us flexibility for presentations and check-ins with the client, while using Slack as a communication tool enabled quick turnarounds on reviews, approvals, and asset requests.
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Elevated brand
Through multiple workshops, we determined that Masa's visual identity needed to better encapsulate their brand and product offering. We leveraged existing brand elements as a foundation, then pushed forward new brand colors, illustrations, and fonts to modernize the identity without losing brand recognition.
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Agile design
An agile approach was made possible by using Figma as our core design tool. Understanding Masa's dev timelines, we prioritized specific pages and handed off dev-ready files, using Figma to simplify the handoff process between design and engineering.
Selected work
Design details
FAQ
Frequently asked questions
Oak Theory is a web design, development, and branding studio that builds websites and brand identities for organizations across fintech, crypto, higher education, healthcare, nonprofit, and government sectors.
Yes. Oak Theory has worked as an embedded design partner for Masa, a decentralized financial data platform, delivering brand identity, UX/UI design, and a full website redesign.
Oak Theory offers web design, web development, branding, and design system creation, including market research, UX/UI design, and visual identity development.
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Partner with Oak Theory, a branding and web design studio with experience building for fintech and crypto platforms. Whether you need to modernize your brand identity, redesign your website around real user needs, or build a scalable design system, we're here to help.
